The enterprise culture is the enterprise values, future goal, management idea, behavioral norm which are formed in the business activities, reflects in the whole space time of enterprise, is enterprise's individualized embodiment, and is a flag, direction and soul of an enterprise. To put it simple, the enterprise culture is corporation's purpose and exist reason, basic judge standards of good and evil. Therefore, it should answer: Where do we come from? What is our mission? Why can we survive and develop? Where will we go? How can we make enterprise be promising, manage profitable, and develop staff ?

The enterprise culture is a systematical project, there is scientific process of surveying, coordinating, making choice, refining and promoting. Practice tells us, any kind of successful enterprise culture is enriched, developed and perfected with the constant progress of the times, change of enterprise's internal and external environment.

Since the establishment and publication of the first version of Dandy Corporate Culture in Apr 2004, all personnel have been studying and practicing hard, trying to digest the corporate culture and to turn it into their group thought and conscious behavior. Driven by the corporate culture, the development of Dandy has reached a new climax. Toward the fixed goal, Dandy is approaching new accomplishments.

The integration of corporate culture has added new connotation on the basis of the first version of corporate culture. The distinct culture is now more systematic and the excellent culture is more brilliant. Dandy is marching from a victory to a much greater victory. Through discussion, collation, conclusion and refining, we now issue the second version of Dandy Corporate Culture and give the following expatiation: